Written by David A. Goodman, directed by Clay Weiner, and produced by Brian Robbins and Gary Binkow, Fred The Movie 2010 made-for-television independent comedy film . The film is based on the adventures of Fred Figglehorn, a character created and played by Lucas Cruikshank for Cruikshank's YouTube channel. The film casts Siobhan Fallon Hogan and John Cena as Fred's parents and Pixie Lott as Fred's crush. First optioned as a theatrical release in the United States, the film instead premiered on Nickelodeon, a television channel, on September 18, 2010. The film is set to be released theatrically in the United Kingdom.
Fred Figglehorn (Lucas Cruikshank) has a crush on Judy (Pixie Lott), the girl next door. Fred's Stalker, Kevin (Jake Weary), lives across the street and thwarts each attempt Fred makes to see her. When Fred finally succeeds in making it to Judy's, he finds out she has moved so he embarks on a journey to find her. His journey takes him all over town, until he discovers that Judy has moved mere minutes away. Fred's ego is hit when he discovers that Judy is having a party that he wasn't invited to, so he fuels a scheme that he believes will make him cooler than his classmates could ever imagine. Fred invites Bertha to the party (but not anyone else,) and films the entire party, doing crazy things like dressing up, dancing around, and puking cupcakes. He then forwards the video to everyone, and despite it not giving him instant popularity, Judy shows up at his house to sing with him. He proceeds to scream, ending the movie. It is also reveled who Fred's dad really is by Fred's Mom his dad isnt dead or in jail he was living by fred all along.
The film supposedly takes place 9 years after the original Fred videos, as Fred mentions towards the end that he is 15 years old. In the original videos Fred was only 6 and was commonly referenced that he was very young. Fred's voice in the film was also slightly lower pitch than that of in the videos, which could possibly be because Fred has aged.
Huffington Post author Greg Mitchell made note of the film's production when noting the proliferation of web comedy and dramatic series as a perceived threat to network television. The project performed casting and entered principal filming in November 2009, and completed filming on December 20. After filming wrapped, a yard sale was held in Silverlake, California to sell props, set dressing and costumes from the shoot.
Brian Robbins originally optioned "Fred" as a feature film, but decided to bypass the studio system and provided major funding for the project himself. After filming was completed, excerpts were shown to Nickelodeon head Cyma Zarghami who began negotiations to acquire the film. Zarghami stated that airing on Nickelodeon would give the film a large audience base and allow him to target a sequel for a theatrical release. The film was released on September 18.
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